Culture is alive. Culture constantly changes. Culture is networked.
It is only by exploring and embracing culture that our work is resonates with our audiences and our clients remain culturally relevant.
Everyone is interesting. Everyone has great stories to tell. Everyone has untapped experiences.
We need to be curious and an explorer of life. Disrupt and ask new questions of ourselves. Learn new skills and discover new points of view. Become passionate about every detail. Live beyond the world of Wikipedia. We need to seek out and encourage the culture creators within our business, surface their passions and look beyond the business for influences and inspiration.
- Be curious.
- Learn to provoke and agitate.
- Become a culture creator.
- Look deeper.