Hill+Knowlton Strategies appoints Beth Balsam as President and CEO of the U.S Region
NEW YORK – Hill+Knowlton Strategies today announced Beth Balsam will be joining the firm this fall as president and CEO of its U.S. operations. The award-winning strategic communications leader brings to the top U.S. post nearly three decades of experience in consumer branding, lifestyle marketing, issues management and corporate social responsibility, as well as a reputation for being an excellent counselor, team-builder and connector.
“From the moment that I met Beth, I thought she had the right mix of confidence, empathy, warmth and toughness to take Hill+Knowlton Strategies to the next level of success in the U.S.,” said Mike Coates, president and CEO of the Americas region of H+K. “Our business plan stresses integrated content alongside a diversified offering, and Beth’s expertise in consumer marketing is a tremendous complement to H+K’s U.S. strengths. She is a proven leader, a trusted advisor to colleagues and clients, a font of knowledge about the dynamic integrated communications landscape, and quite simply a wonderful person to be around. I’m thrilled to have her joining our team.”
Balsam comes to H+K following 11 years at Citizen Relations, most recently as a managing director in its New York office, with responsibility for managing the firm’s global relationship with Procter & Gamble. She previously served as general manager of the firm’s New York office. Prior to Citizen, Balsam was a senior vice president at FleishmanHillard, where she spent eight years, after serving in-house at Revlon. Through her career, she’s led teams that have won every major marketing industry award, yet admits to still carrying the disappointment of coming in second for Scrabble’s 50th Anniversary, which lost to the launch of Viagra.
Tuesday, August 18, 2015