Window Initiative 01 / January 2016

The ‘Window’ initiative is a program to explore the hidden side of our people, beyond their work for the agency.

At H+K one of our aims is to enable our people to be the best, most creative versions of themselves both inside and outside work by giving them the tools, space and help to follow their creative passions and to develop their personal brand. Each month we celebrate a person within the agency for the things they do beyond the four walls of the office.

The first person in 2016 is Annaleena Piel Linnå. As well as being an incredible designer and art director Annaleena is also a filmmaker and photographer (not to mention long distance cross country skier). For months we have watched her leaning out of the office windows capturing moments outside the office walls and bringing her own unique take on what she sees. You will see her work around the office and also featured on our website throughout the month of January 2016. Below she describes very poetically her passion…

Signs of life

Capturing the imperceptible 

I am an eye. I am a mechanical eye. I, the machine, show you a world the way only I can see it.”

—Dziga Vertov

When I was about 5, my vision started deteriorating. First I could no longer make out bus numbers or street names. Then the faces went. It was just your garden-variety myopia but out of stubbornness, I refused glasses. My world grew into a cubist painting where only a moving subject would make some sort of sense. Eventually, at the age of 13, I bought my first camera. Everything that had been fuzzy now came to focus, courtesy of the one-hour dev and print service. I’d meet someone and take their photo before saying hello. The eye that couldn’t be trusted had been replaced with a mechanical one. 

In 1882, E.J. Marey invented the chronophotographical gun. Unlike Muybridge who used multiple cameras, Marey’s gun-camera made 12 exposures on the same plate, recording paths of a creature (usually a bird). He would then turn the outlined trajectory into a bronze sculpture, or a detailed drawing; often seemingly abstract and so far from what we think a bird’s flight might look like. Marey was just trying to make sense of whether what he thought he saw was what he actually saw.

Despite efforts by many to amputate the camera from in front of my face, I have held onto the habit of photographing things to make sense of them. Most often, it’s not at all what you think you see. You believe you know something because for a thousand times it has passed through your field of vision. But a whole new reality emerges when you take a picture. What you perceived for years to be a fire door is actually an abandoned sheet of Styrofoam. That bird’s nest over there is not a nest at all, it’s a tangled up mess of old aerial cables stuck in a tree. Was that a Chinook that flew past, or an umbrella gone rogue? Let the long lens be your witness.

Annaleena Piel Linnå

Filmmaker / Photographer / H+Ker

H+K Admin

Hill & Knowlton Strategies Search