What we’ve been up to this week: 16 September
It’s been a stellar week here at H+K, there’s been events galore and we even managed to end the week with an impressive awards win.
Fast and Furious Presentations
This week saw Social Media Week land in London and H+K were there with 9 industry experts delivering 45 minutes of high intensity, quick-fire, zero rambling Ignite talks.
Our star-studded presenters each took a different view on the event theme “The Invisible Hand of Technology”, showing us how technology can be used for good, how it is learning to mimic human emotions (but not always successfully) and the ways in which technology continues to make our lives easier (even if it’s in ways we don’t really need it to!).
Our presenters included our Director of Social Media Candace Kuss, Nayem Chowdhury Global Agency Business Leader at Google, Helen Lawrence Head of Creative Agency Development at Twitter UK, Gemma Milne Co-Founder at Science: Disrupt, Alicia Navarro CEO & Founder of Skimlinks, Alex Wood Editor in Chief at The Memo, Michael Brackpool from Vice President Channels & Partnerships EMEA at Brandwatch, Giles Rhys Jones Chief Marketing Officer at what3words and our own Vikki Chowney, Director of Content + Publishing Strategies.
Alex Wood has done a neat article based on his presentation, where he stands up for the treatment of Internet Cats – at least someone is!
Inside Influencer Relations
This week a few H+Kers went to the PRCA ‘Inside Influencer Relations’ event in Westminster. Trust, authenticity and emotional connections are becoming ever more vital for brands to connect with consumers, and H+K were invited to discuss the topic.
H+K’s Alison Metcalfe sat on the ‘Working with Influencers’ panel, providing expert advice for brands. Having a clear brief and objectives is an important way to ensure you get the best outcome from influencer collaboration. Why? Vloggers/bloggers have built their audiences over time, creating, what YouTuber Hannah Witton described as, friendships. They are the experts in their audiences and if they think your brand won’t fit, trust them. They want to maintain these bonds, and there is a fine line between authentic promotion of branded content, and trying to manipulate / sell to their followers. The former is effective, the latter is not. Research into the influencer and their audience, as well as having comfort in relinquishing creative control were key points raised.
To close the morning, moderator and social media expert Candace Kuss led the ‘Influencer Networks’ panel, discovering perspectives from digital marketing tech platforms such as Takumi and Buzzole, agencies such as Billion Dollar Boy, and MD of Britmums content site Susanna Scott. They highlighted that sponsorship via the right influencer can substantially reduce costs per reach relative to paid ads, can target an audience effectively, increase trust for your brand and boost subsequent sales.
On Tuesday, H+K Health attended the Science: Disrupt London event on Future Health, to hear about how digital technologies are transforming the healthcare landscape. They learnt about the Open Trials initiative, an open database of clinical trial data to address the need for more transparency around clinical trials, the need for diversity in order to truly make people powered health, and what the future of preventative healthcare looks like – with predictive healthcare that uses data to identify risks before they occur.
A particular highlight was hearing from the surgeon who uses virtual and augmented reality to challenge the traditional methods of training for surgeons. He live streamed an operation on a colon cancer patient at The Royal London Hospital using a pair of Google Glasses. The operation was broadcasted live to 13,000 students around the globe who were able to interact with him while he performed the operation.
Spotlight on Fabry disease
Last week, members of the H+K health team were in Rome at The Society for the Study of Inborn Errors of Metabolism (SSIEM 2016) to support the world premiere of ‘Our Fabry Family Tree’, a short film series featuring a family who were unknowingly affected by Fabry disease for generations before genetic analysis shed light on a diagnosis for the rare condition.
The premiere included key note presentations from experts in the field of Fabry disease along with renowned genealogist, Dr. Nick Barratt, best known for his work on television’s Who Do You Think You Are?
At the end of this week we were the very proud winners of Energy Consultancy of the Year (Public Relations) at the Petroleum Economist Awards. It was incredible to receive such recognition and it is a real testament to the great work that the Energy and Industrials team have been doing. Good work team, time to crack open the champagne!