What we’ve been up to this week: 21 October
November is fast approaching but the autumnal weather hasn’t dampened our spirits, quite the reverse in fact. We’ve been celebrating our shortlisted entry at the PR Week Awards, and our Tech team have been mingling with celebrities on the red carpet at the Huawei sponsored Esquire Townhouse. Back in the office we’ve been reflecting on the incredible causes we have supported at our monthly Big Night In.
Raising a glass to creativity at the PR Week Awards
This week, 10 lucky H+Kers attended the PR Week Awards ceremony at Grovesnor Place in support of Healthcare’s shortlisted entry, CaringforCarers. CaringforCarers is an international initiative that aims to support, educate and empower the caregivers of people living with schizophrenia. While the project wasn’t successful in winning a PR Week Award, it has won a PRmoment Award and was shortlisted for several awards this year. Big winners at the PR Week Awards were the NHS Blood and Transplant’s ‘Missing Type’ campaign to recruit new organ donors, and the National Trust’s behavioural science campaign, #lovethecoast, to encourage the public to help protect the UK coastline. Congratulations to all the winners and we’re already planning potential entries for next year!
Walking the red carpet with Huawei
Last Wednesday evening saw Chinese technology powerhouse Huawei support the hottest, most glamorous night in town: the launch of the Esquire Townhouse, a luxury living brand experience to celebrate the style bible’s 25th anniversary. The launch party was attended by A-list actors, medal winning athletes and glitzy popstars – including Tom Daley, Mollie King, Aaron Taylor-Johnson, Reggie Yates and Victoria Pendleton to name a few – allowing for Huawei’s name to be on everyone’s lips as they danced to an exclusive Mark Ronson DJ set. VIP guests were entertained by an eye-catching photo experience – compiled by in-house design agency Bisqit – where they were snapped in playful poses by an array of Huawei P9s, illustrating the flagship’s photography capabilities in front of a logo-touting backdrop.
The Esquire Townhouse was open to the public for four days and hosted a range of live talks, interviews, screenings and masterclasses. Guests who visited could view photos, taken on the P9 from past projects, on Huawei’s latest tablet, the Huawei MediaPad M3. The partnership between the two brands was further strengthening by the esteemed publication capturing the launch party, talks, screenings and classes all exclusively on Huawei P9s – including at the world’s first smartphone paparazzi line-up, with all images being publishing with a branded watermark on their website and social channels. Coverage of the launch event, with Huawei branding clearly visible has been published by the likes of the Daily Mirror and MailOnline, whilst a social reach of more than 1.2 million has also been secured from VIPs alone.
Supporting worthy causes
At our monthly Big Night In this week our Retail+Leisure team discussed pro-bono work for Rape Crisis, an independent charity promoting the needs and rights of women and girls who have survived sexual violence. The team helped the charity come up with a clear message and a series of powerful videos for young survivors under the #BreakTheSilence hashtag. The campaign achieved impressive coverage, including features on MailOnline and Press Association.
An equally worthwhile cause that H+Kers have been supporting is Apple & Pears, a small charity that supports primary school children and their families by providing funded educational trips. These trips allow disadvantaged children the opportunity to experience and enjoy parts of London and outside the capital that they would never normally be able to see. Thanks to these excursions the children and their families can interact with new people, helping them strengthen their social and emotional development. All in all an incredibly moving and inspiring Big Night In which highlighted the great work that goes on at H+K and by H+Kers.