What we've been up to: 11 March

On the evening of March 9th the H+K Amazon Web Services team celebrated the company’s 10 year anniversary welcoming journalists across national, business and IT trade publications. The evening was hosted by Gavin Jackson, UK&I Managing Director as well as members from the Solutions Architecture and Public Sector teams. Representative from two AWS customers, Omnifone and the DVSA also attended. Held at The Modern Pantry in Clerkenwell the evening was a great success with guests learning more about the innovation and business success that AWS is enabling every day.

 

                                                         

 

To highlight British Pie Week, founded by Jus-Rol, the H+K General Mills team decided to reach out to media and bloggers to encourage them to get pie baking!

In order to raise awareness of the week, they created 15 bespoke baking packs, consisting of a personalised pie dish, pastry cutters to encourage pie individuality and a pie bird.  A selection of Jus-Rol new pie recipes, such as Confit Duck & Wild Cherry, Pulled Pork & Scrumpy and Blueberry, Lemon & Lime Pie were also included within the packs to stimulate creativity. To add more weight to the awareness week they also included a selection of stats from Jus-Rol research, showing that 75% of Brits enjoy a pie once a month and that 79% would pay extra for a homemade pie were also shared.   To extend conversations they also supplied a number of bloggers with Jus-Rol vouchers so they could create their own pie for British Pie.

Coverage to date has appeared in The Sun, The Metro.co.uk and Daily Express, as well as a number of bloggers sharing their creations using #BritishPieWeek and linking back to the official Twitter handle @BritPieWeek

                                                                

#BritishPieWeek has been trending all week on Twitter.

If you are interested in creating your own pie week this, Jus-Rol has a selection a delicious recipe ideas available on its website www.jusrol.co.uk , and is available from all major supermarkets! 

Happy Friday everyone!

Marwa Maan

Hill & Knowlton Strategies Search