What we've been up to this week: 15 April
This week, Candace Kuss was delighted to speak at the BAPRA Summit in Sofia, Bulgaria. Her talk on Visual Creativity included a favourite stat on the modern attention span. While in Sofia, Candace also got to meet with our friend and colleague Maxim Behar, president of ICCO, and his talented team at M3 Communications Group.
Last Wednesday, the Huawei team arranged for over 840 journalists to descend on Battersea Evolution for the global launch of their newest phones: the P9 and the P9 Plus. The P9 marks Huawei’s biggest launch to date, featuring Henry Cavill and Scarlett Johansson as the product ambassadors. The launch was attended by the CEO of the BBC, the Chairman of Conde Nast and the CEO of Leica to name a few. Oh, and Superman made an appearance on stage! The day was a massive success and has created a huge media buzz, with over 10,000 pieces of global coverage recorded so far, 1,110 of which were lifestyle articles. The amazing response brilliantly reflects the months of tireless hard work the team put into this event.
The Tech team also attended Cloud Expo Europe 2016 at the London ExCel on behalf on NetApp. In between staffing press interviews, they found time to make smoothies using pedal-powered blenders, drive an F1 simulator and test their Zen skills in a game of Mindball!
This week the FPS team drove the media relations around a ground-breaking event initiated by Newton Investment Management whose CEO Helena Morrissey CBE joined the United Nation’s Christiana Figueres to discuss ‘Two Degrees of Change’. The event brought leading business figures together from the fund management, insurance and mining communities, to name but a few, to take collective action on climate change, with a particular focus on how the lessons learnt from the gender equality movement can be applied to help steer the corporate agenda towards a low carbon world.
H+K secured broadcast interviews for lead spokespeople on Bloomberg’s GO programme and CNBC’s Squawkbox, as well as positive print coverage in The Guardian, Reuters and Financial News – exactly the kind of exposure the event needed in order to accelerate progress on a very important issue.
As Mike Foster, Associate Editor of Financial News, said in his article: “Whisper it gently, but it's getting easier to be green.”
Spring has certainly sprung in the Food + Drink team this week with the launch of Haagen-Dazs’ new Little Gardens range. Following the news at the end of 2015 that two new Haagen-Dazs flavours were coming into bloom: Raspberry Lychee Rose and Apricot Lavender, the team got their heads together to see how they could launch the flavours in a sophisticated style.
If securing luxury department store, Liberty London, as the exclusive retail partner for the ice cream wasn’t enough, the team also negotiated two branded windows in-store to make sure everyone knew about the new floral delights. Partnering with Columbia Road’s famous installation artist, Rebecca Louise Law, two stunning floral displays, featuring 10,000 fresh flowers were created, bringing the unique flavours to life in Liberty’s front feature and Chocolate Shop windows. The team also hosted an exclusive launch event on Monday night in Liberty’s stunning Shoe Hall. Decked out with flowers, a string quartet and hosted by the brand’s master ice cream taster, Alison Gray and Sensory Expert, Barry Smith, the event attracted over 40 media to partake in a mass tasting of the new flavours.
Attended by an array of celebrities including Binky Felstead, Rosie Fortescue and Jay Camilleri, the event generated a reach of 449,732,256, landing coverage on The Mail Online, The Sun, The Mirror and even more – with further coverage set to follow.
Back at H+K, we hosted our first of two EU referendum events at H+K on Monday, hearing from the Britain Stronger in Europe side. You can follow along with two undecided H+K'ers as they attend the events and make up their minds over on the public affairs blog.
Finally, a big congrats to our CPG team who were shortlisted at the Marketing Week Awards for the purpose beyond profit category for our 1 pack 1 vaccine campaign with Pampers / UNICEF.