What we've been up to this week: 13 May

After enjoying the outdoors on the hottest weekend of the year so far, we were delighted to announce our new partnership with the Lawn Tennis Association this week. We will work with the LTA to develop and implement an integrated communications plan following Team GB’s historic win at the Davis Cup.

Our work with the LTA has already seen almost 15,000 free tennis lessons served up to children aged 5-8 across the country. We will now be working to support their Summer Campaign which includes promoting the LTA’s Tennis Tuesdays and Advantage programmes and the Great British Tennis Weekend. Now let’s hope for some more sunshine and we’ve got the perfect recipe there for a great summer of tennis.

On the subject of sport, but this time the electronic kind, we welcomed 4 experts from the world of online gaming to discuss current trends and help us understand the opportunities for brands in the industry. Neville Upton, CEO of Gfinity, Wouter Sleijffers, CEO of Fnatic, Callum Swan, Veteran Pro Call of Duty Player, and Pontus Eskilsson, EMEA Partnerships Manager for Twitch joined us on Wednesday morning to dispel misconceptions and to open our eyes to the million dollar salaries, intense training schedules and sold-out arenas that is eSports today.

Hosted by Radio One presenter Julia Hardy, the talk touched on how eSports is not just a digital spectacle but also a physical and social event that has a global following. For brands this is an area ripe for growth, particularly those looking to engage with the hard to reach 16-30 male demographic but also a growing young female audience. 

Last week our Retail + Leisure team had a fun and successful time launching #WhyOverpay, a campaign to support the launch of IHG’s Lowest Price Promise initiative, a consumer-led guarantee that you will get the best rate for your hotel by booking direct through IHG’s loyalty programme, rather than going through online travel agents (OTAs). To launch the campaign, the team built a replica of a hotel room out of (fake!) money on London’s bustling Southbank to symbolise the £20 million that is lost every year by consumers who book through online agents.

We ended the week on a high winning the Purpose Beyond Profit award for our Pampers/UNICEF 1 pack/1 vaccine campaign at The Marketing Awards 2016 on Thursday.

Check out the photo gallery below of some of the week's events.

Robert Isherwood

Hill & Knowlton Strategies Search