What we've been up to this week: 8 July
Here's our weekly low-down of what's been going on at H+K this week.
On Tuesday night, the Tech team attended a PRCA’s event, where the Economist’s Senior Editor for Data and Digital Products walked us through the data revolution at ‘Data with Destiny: Inside the mind of the Economist’s Kenneth Cuckier’. He blasted the common misconception that data journalism is all about algorithms, highlighting the importance of the creative process in pulling information together in an interesting way. So, no: he doesn’t think A.I. can totally replace human beings in this process. Entertaining the audience with his stories from Tokyo in the 90s when data was a wee child, he painted a picture of the Economist reeling in the wake of the data deluge and steering towards the breaking clouds – where attention spans are significantly shorter.
The Economist’s sister company, The Economist Intelligence Unit, joined us this week for a breakfast session to discuss whether thought leadership still has value in today’s content saturated climate. Their findings showed that consumers were still interested in thought leadership content but in order to gain traction it must push the envelope and go above and beyond current thinking.
On Thursday Pip Jamieson from The Dots came in to share her start-up story as part of our HER series, talking about the amazing highs and also the difficult lows of running your own business. She shared her top tips including; surrounding yourself with the right people, ensuring your keep a good work life balance and avoid burnout, choose mentors who can give you help along the way and celebrate your achievements.
Thursday also saw our monthly Big Night In event, celebrating our work and our people over drinks and pizza. This time it was a Cannes special, so bottles of rose were provided to bring a touch of the Cote d’Azur to Clerkenwell while we celebrated our Bronze Mobile Lion win. We heard from three talented H+Kers in the By Day By Night section, where they showcased what they get up to outside of office hours.
Our Food+Drink team were on Centre Court this week. For the third year in a row, H+K was tasked with securing talent (with no attendance fee) to attend the Robinsons Suite at Wimbledon to raise awareness of the brands' long-standing sponsorship of The Championships.
The challenge this year was no mean feat - not only did we have to secure 22 on brand & relevant celebrities - we also had to surpass the results of last year with a reduced budget. Our strategy was two-fold - engage talent pre-tournament to drive noise on social which would allude to the real fruit in every drop messaging, and capture branded imagery of talent in the suite to secure more traditional editorial post event.
An array of fantastic celebrities were secured including the likes of Holly Willoughby, Kimberley Walsh, Marvin and Rochelle Humes, Mary Berry and Amanda Holden amongst others and to create excitement ahead of the event and communicate key messages, portraits of all celebrity attendees, made out of real fruit, were sent to talent along with their ground passes a few days before they were due to attend the suite.The portraits generated a huge amount of buzz and excitement across social with eight of our celebs posting on their own channels.
On the day itself, a PA photographer captured imagery of all attendees which resulted in coverage on the Mail Online (four different times), Express Online, Sun Online, Independent Online, OK Online, the Standard Online and Popsugar.
We've doubled last year's results already - and last but not least, celebrities have been quick to thank the H+K team and Robinsons for a fantastic day, with Holly Willoughby posting, “Beautiful day at Wimbledon ... Thank you @drinkrobinsons for looking after us! Pimms drank, strawberries eaten... Heaven.”
All in all, a smashing success!