We need AI to understand AI

Rachel Matovu and I attended last week’s Google Fire Starters session and it really opened our eyes to the world of Artificial Intelligence (AI).

We heard from a variety of speakers who gave a stimulating review of the philosophy, the policy, and also to the people that use it every day. The panel included:

  • Tom Chatfield, Author and Designer (An academic view)
  • Paul Chong, Director of Watson Group, EMEA at IBM (A view from the lab)
  • Dr Nicola Millard, Customer Insights and Futurology, BT (A historical view/putting AI into practice)
  • Stuart Turner, Founder, Robots and Cake (A practical view)
  • Rushi Bhavsar, Planner, Grey (A creative view)

AI is a hot topic with lots of questions, excitement and concerns emerging from its evolution. Here are some of our insights we captured from the event:

It’s going to get weird for a while

There’s a reason the word ‘artificial’ is used, so be prepared

AI is only as good as the data you give it

As long as we are in control of the information we give it the level of AI’s intelligence is up to us

To say a robot can simply step into human’s shoes is wrong; we translate, the machines perform

In the same way we share our information, we can dictate its environment

How do you prevent the misuse of data?

Data laundering is real

Like the universe, the explosion of data is only going to keep exploding

By 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44 trillion gigabytes

What we do with that data is limitless in potential but crucial in terms of regulatory control

We need to get serious; regulation, democracy, ethics will all come into play

We need AI to understand AI

Yes, AI has been hired to sit on a Board of Directors already, let’s see what it can do

From a personal perspective AI should be used to get the boring stuff done

You know, like the hoovering

Humans have been manipulating data intelligently for a really long time; AI is just another iteration of this

It’s just getting smarter

The extensible self means using technology to move through the places you can’t go

If your voice can travel 500 miles away to reach someone else’s ear, why limit your experiences?

What next? Education

We need to understand this technology, recognise new skills and make it a standard for the next generation

Alison Metcalfe

Hill & Knowlton Strategies Search