Driving brand advocacy through imagination
The Bombay Sapphire World’s Most Imaginative Bartender (WMIB) is a global competition developed by H+K to meet the challenge of driving brand advocacy within top bartenders, priority trade accounts and key media worldwide.
Designed to reflect the creative platform of ‘Imagination’ and celebrate creativity in mixology, the programme delivers against trade, brand and commercial objectives, increasing brand advocacy, education and volume.
With four consecutive years of activation, the WMIB programme has engaged over 20 markets, attracted top industry influencers, high profile brand partnerships and global media attention with a reach of over 150 million. In more recent years, the programme has been evolved to encourage consumer participation, with digital storytelling.