Promoting DHL as a thought leader
To build the reputation of DHL Supply Chain and raise awareness of the value it can bring as a strategic partner through its world leading logistics solutions, we launched a series of independently authored whitepapers to promote DHL’s thought leadership in each of its key sector specialties: automotive; consumer; life sciences and healthcare; technology; and an overarching umbrella whitepaper for all sectors.
We developed the master toolkits for each individual whitepaper and acted as the central hub to coordinate the simultaneous campaign launch in DHL Supply Chain’s priority markets across the globe. We also handled the media outreach to UK, European and international media; drafting by-lined articles and coordinating interviews with key campaign spokespeople.
The widespread, high quality campaign coverage we secured in our client’s most influential sector trade press – including a range of 2-5 page feature articles per sector – generated new business leads with DHL Supply Chain’s top ranking business targets.