Brexit: British Officials Need To Communicate More Directly With The Public

by Jack Martin

Global Chairman, CEO
February 29, 2016

Brexit: British Officials Need To Communicate More Directly With The Public

Google “Brexit,” and you’ll see dozens of articles published in the last few hours. Columnists at The Economist, The Guardian, The New York Times, and many other leading news publications are divided on what a British exit, a “Brexit,” from the 28-nation European Union, would mean for the United Kingdom. Speculation is rampant. “[Brexit] would … Read more Brexit: British Officials Need To Communicate More Directly With The Public

Trumping The Media Model

We’ve come to expect a direct, personal relationship with our favorite businesses rather than formal press releases and detached streams of information from third-party sources. In communications, we call this disintermediation, and it’s the new norm for how businesses interact with the public. In political campaigns, this strategy of targeted outreach with constituents to create … Read more Trumping The Media Model