Last week I had the opportunity to attend the World Economic Forum in Davos – you know, hanging on the slopes with world leaders. To ensure I could keep up with WEF chat, I had to swat up over the past few weeks – I have since integrated the word disintermediation into conversation on a … Read more
A few weeks ago, Sheryl Sandberg posted ‘Share the Load’ giving the Glass Lion winning piece of creative from Ariel India a second round of fame and attention. In case you haven’t seen it, it’s the story of a working mother doing what working mothers do – multitasking – she is taking a business call … Read more
Last week I went to the annual Mumstock conference, a daylong event focused on the state of marketing to mums. It’s my second year in attendance and I do find it entertaining, if not masochistic, that brands and agencies who spend their days marketing to mums, pay money and give up eight hours to hear … Read more
The veteran Washington journalist rejoins the H+K family of companies from ExxonMobil Hill+Knowlton Strategies is pleased to welcome Richard D. Keil, corporate media relations expert and former lead White House correspondent, as an executive vice president in its global corporate practice focusing on media relations, crisis and public affairs, starting in January. Keil’s career spans … Read more
Japan’s largest airline, All Nippon Airways (ANA), awarded H+K a new project to reach US travelers through the multimedia campaign Welcome to Experience Class™, which will leverage key influencer partnerships and interactive content to redefine the experience of flying. The influencer program is a one-year, digital communications project commencing immediately with a video to introduce the campaign. … Read more
To build the reputation of DHL Supply Chain and raise awareness of the value it can bring as a strategic partner through its world leading logistics solutions, we launched a series of independently authored whitepapers to promote DHL’s thought leadership in each of its key sector specialties: automotive; consumer; life sciences and healthcare; technology; and … Read more
Febreze wanted to transform car freshness from ‘ignored’ to ‘indispensable’ and to drive consideration and purchase of Febreze Car. H+K wanted to prove that this product worked and decided to send three consumers on the ultimate “Road Trip from Smell”. Armed with nothing but a Febreze car clip, on a road trip that included a … Read more
DONG Energy – the world’s leading developer of offshore wind – appointed H+K to advise, engage with, and support in developing company policy, and relationships with key political and media stakeholders. Through H+K’s public affairs and media relations programme, DONG Energy has been positioned as a leading commentator on energy issues at a time when … Read more
H+K has been retained as Statoil’s primary communications agency for eight years, and work across the entire spectrum of communications services for the international energy company. Our work includes issues management and ongoing support with large scale campaigns, crisis communications, public affairs, development of communication strategies and more. Statoil’s thought leadership platform www.energyrealities.org is designed … Read more
Challenged by Western Union to create a campaign that united its new sponsorship of the UEFA Europa League and existing corporate partnership with UNICEF, focused on education, H+K created PASS. For every pass in the UEFA Europa League over the three seasons of WU’s sponsorship, the global money transfer people funded one day’s education for … Read more
