England Rugby 2015: Making a tournament ‘Too big to miss’

by H+K United Kingdom

December 13, 2016

England Rugby 2015: Making a tournament ‘Too big to miss’

20 teams, 19 match officials, 6,000 volunteers, 2.47 million tickets, 11 host cities, 13 match venues, 42 team bases, 15 fanzones and millions of fans – H+K played an integral role in what was described across the world as the biggest and best Rugby World Cup ever H+K worked closely with ER2015’s in house communications … Read more

E3G: Ensuring balanced reporting on climate change

Climate change think tank E3G were well respected but had a low profile. With a global international climate change summit approaching in Paris in December 2015, they hired H+K to establish them as independent experts and ensure balanced media reporting of COP21. H+K held messaging workshops to develop a narrative and then facilitated a series … Read more

Creating an immersive experience for the army’s recruitment campaign

H+K Strategies supported the launch of the Army Reserve’s More Than Meets the Eye recruitment campaign to raise awareness of the exciting and challenging roles that are available. At our national launch event, we showcased new Oculus Rift technology – wrap-around virtual reality headsets that immersed media and potential recruits in the experience of being … Read more

HSBC: Delivering a local tournament to a global audience

To kick-start 2016, HSBC brought together the strongest field ever for the Abu Dhabi Golf Championship. H+K was asked to deliver a comms plan activating HSBC’s sponsorship and helping tell the world about the strength of the competition. Ahead of the tournament, H+K teamed up with four of the world’s best golfers Rickie Fowler, Jordan … Read more

HSBC: Content and publishing strategies for a global sponsorship portfolio

H+K has been responsible for bringing quality and consistency to HSBC’s Sport sponsorship portfolio.  With the merging of HSBC Golf, HSBC Rugby and the HSBC Tennis social channels into the newly created HSBC Sport channels, there was an unprecedented requirement for a consistent identity for all of HSBC’s sport sponsorship’s. This process led with the creation … Read more

Mondelez, Ritz: Using influencers + content to engage with consumers

To celebrate the launch of new Ritz Crisp and Thin, H+K teamed up with Radio One DJ and supper club aficionado Alice Levine and mixologist Richard Woods to create a selection of recipes and tips to help ‘ritz up’ any occasion. H+K worked with our influencers to co-create a mini-series of short video episodes which … Read more

Robinsons: Encouraging the nation to drink more water

In 2016, Robinsons is on a mission to get the nation to Enjoy Drinking More Water. H+K were briefed to launch the new campaign platform with a bang. We had two goals: to create awareness and drive consumer engagement. To kick-start the activity, we conducted a poll which revealed that 70% of Brits are going … Read more

Britvic, Robinsons: Driving positive awareness

As part of a company-wide mission to support consumers in making healthier lifestyle choices, Britvic decided to delist their Robinsons Fruit Shoot with added sugar variant. To raise awareness of the fact that the Robinsons Fruit Shoot range now contains No Added Sugar, H+K created the “No Added Sugar Days” platform. The platform was designed to … Read more

Robinsons: Encouraging families to ‘play thirsty’ through sponsorship

For the past two years, H+K has supported Robinsons’ sponsorship of Wimbledon. Building on the brand’s mission to encourage families to play thirsty, we wanted to make the tournament more accessible for parents and kids. Our starting point was to work with tennis fan and parent, Amanda Holden, and tennis coach, Judy Murray, to launch … Read more

J2O: Bringing a new product to life

H+K was briefed to launching J2O Spritz to a target audience of 24-35 year olds and in doing so, deliver key ‘blends’ messaging and build brand credibility. To do this, we partnered with TV star, model and keen foodie, Millie Mackintosh, as our brand ambassador and ‘blends curator’. The Spritz campaign brought the ‘blends’ messaging … Read more