Oreo: Sparking media interest to generate bullseye coverage

by H+K United Kingdom

December 13, 2016

Oreo: Sparking media interest to generate bullseye coverage

To leverage the intense media interest in celebrity couple (and Oreo superfans) Mark Wright and Michelle Keegan’s upcoming wedding, H+K decided to create a wedding cake with a difference. H+K partnered with celeb bakers Molly Bakes to make the bespoke three-tier creation which featured Oreo buttercream, Oreo sponge and 50 Oreos as decoration. To ensure … Read more

Ritz Crisp + thin

To celebrate the launch of new Ritz Crisp and Thin, H+K teamed up with Radio One DJ and supper club aficionado Alice Levine and mixologist Richard Woods to create a selection of recipes and tips to help ‘ritz up’ any occasion. H+K worked with our influencers to co-create a mini-series of short video episodes which … Read more

Does Data Influence?

The vast trove of information available online is changing the way people make decisions, both large and small. Today, nearly nine out of 10 Americans say they find claims more persuasive if they are supported by data than if they are not, according to “The Transformation of Influence,” a survey of more than 4,000 people conducted by … Read more

In Memoriam: George Glazer, Counselor to Media and Heads of State, Longtime H+K Executive

George Glazer, a longtime Hill+Knowlton Strategies executive who was once toasted by Walter Cronkite as “The most trusted PR man in America,” is remembered by family, friends, colleagues and journalists. George Glazer, a pioneering media relations executive and former Hill+Knowlton Strategies executive, passed away on Nov. 22 at his home in Palm Beach County, Florida. … Read more

Election 2016: What Happened

This November, Donald J. Trump made history. I am not just talking about his election to the Presidency of the United States, which defied the predictions of almost every pollster and pundit in the world. I am talking about his decision, on November 14th, to have dinner at a Manhattan restaurant unaccompanied by the press … Read more

The Only 3 Trends That Really Matter: Empathy, Respect + Ethics

Originally posted on LinkedIn. It is the end of the year, a time for holiday cheer and 2016 trends reports. But H+K’s Candace Kuss has been thinking about this topic for months, if not years, as the cases below illustrate. If you believe that marketing both reflects and shapes culture, then creative trend-watching is more than just inside baseball, agency … Read more

ANA Selects Hill+Knowlton Strategies for First US-Focused Marketing Campaign

Japan’s largest airline, All Nippon Airways (ANA), awarded H+K a new project to reach U.S. travelers through the multimedia campaign Welcome to Experience Class™, which will leverage key influencer partnerships and interactive content to redefine the experience of flying. Following a highly competitive process, All Nippon Airways (ANA) selected Hill+Knowlton Strategies (H+K) as its partner … Read more

Bombay Sapphire: The Bombay Imagination Series

Bombay Sapphire has long supported the world of creativity, design and innovative ways of thinking. The brand believes imagination makes the world a more inspiring and uplifting place. The Imagination Series aims to bring this to life by injecting imagination back into film and sparking the creativity of future filmmakers. The programme offers people the … Read more

H+K appoints new director of Issues + Crisis Team

London – Hill+Knowlton Strategies UK (H+K) has appointed the former news and current affairs journalist, Zaiba Malik as a Director in its Issues + Crisis Management Team. Zaiba joins H+K from Grayling PR. Zaiba will work with Tim Luckett, Chair of Global Crisis Communications + Risk Management and will provide strategic counsel to clients across … Read more