This week the Sport Industry Awards judges visited H+K’s sports and partnership marketing team as part of our exciting place on the shortlist for their prestigious agency of the year award. After being greeted with a presentation by Andy Sutherden, the global head of our sport practice, via video call from Toronto, along with Anthony … Read more What We’ve Been Up To in London – 24th March
Welcome to Tuesday Team Talk. Every week, the H+K Sports team will give a unique perspective on the stories making the headlines across the world of sport. As all the players who have contributed to a bruising stretch of 6 nations rugby return to their clubs to either celebrate, or lick their wounds, we, sat … Read more The Rise of Northern Hemisphere Rugby: Fact or Faux
On Sunday 12th March, Chivas Regal, the luxury whisky brand, hosted Oscar winning actor Javier Bardem at its Strathisla Distillery in Speyside, Scotland. Javier was recently unveiled as the Global Brand Ambassador for Chivas Regal, and was at the distillery to film exclusive content with Custodian Master Blender Colin Scott. With an exclusive media interview … Read more What We’ve Been Up To in London – 17th March
France’s presidential election campaign is under way, resulting in furious commentary from political analysts and observers on the fragmentation of French society; creating doubt and confusion throughout the country. With this in mind, H+K, in partnership with Landor and Kantar Public, wanted to understand what the French actually expect from their ‘ideal’ president. By treating … Read more What if we Considered the Future President of the French Republic as a Brand?
In the 50-plus years since the Equal Pay Act became law, most successful organizations have worked to diversify their workforces. The efforts are salutary and well-intentioned, driven more often than not by appeals to social justice and the desire to ensure that people are treated fairly and given equal access to opportunity. But if the … Read more Go Ahead and Shatter the Glass Ceiling: Shareholders Will Thank You
Virtual currency, self-driving cars, and AI with a real personality are no longer just possibilities. Our industry has changed to accommodate a world with these giddy inventions in a hyper-connected technological world. Last week, Europe’s experts in advertising, PR, and marketing gathered in Rome’s magnificent Palazzo Barberini for Eurobest, the world’s pre-eminent festival of creativity in … Read more When in Rome, Do as the Marketers Do at Eurobest
Welcome to Tuesday Team Talk. Every week, the H+K Sports team will give a unique perspective on the stories making the headlines across the world of sport. The footballing world waits with bated breath for the World Cup that is due to be hosted by Russia next summer. We have a right to be apprehensive. … Read more Concerned About Russia 2018? We Should Take a Look in the Mirror
Last June the UK voted to leave the EU. Or did it? In actual fact the results highlighted a divided country, with Wales and England voting to leave and Northern Ireland and Scotland voting to remain, the latter by a significant margin of 62% to 38%. As a result, immediately following the result, Nicola Sturgeon, … Read more Article 50: More questions than answers
With the invocation of Article 50, casual overseas observers of the process toward Brexit must now become season ticket holders – tuned in to every nuance for clues as to how it will affect them and their particular countries. Nonetheless, it also must join the queue for the attentions of the rest of the world. … Read more Article 50: Mission impossible?
The triggering of Article 50 is an unprecedented event. If anyone tells you they know exactly how this process is going to unfold, don’t believe them. The political principals have themselves never been through such a confrontational negotiation with hitherto key allies and partners. It’s simply impossible to judge how personal and political affiliations will … Read more Article 50: Ones to watch