PRCA hosts technology broadcasting panel at H+K

by H+K United Kingdom

February 8, 2018

PRCA hosts technology broadcasting panel at H+K

The PRCA joined us at the H+K London office this week to host a panel discussion on how broadcast media works, and how to package stories and make them relevant to the media. Panellists gave advice on how to nurture mutually beneficial relationships with broadcast journalists, and how to pique their interest with niche stories … Read more

Turning a rugby stadium into a beach: A week at H+K

Our teams have been globe-trotting as far as Uruguay and Australia this week with their energy and sports clients. Read on to find out what they’ve been up to. Last weekend our sports team worked with H+K Sydney to activate HSBC’s sponsorship of the Sydney Sevens as part of the HSBC World Rugby Sevens Series. … Read more

E.ON: Shot of Summer – Creating an immersive experience to beat the winter blues

In the midst of cold, dreary winter weather, E.ON wanted to produce a positive moment to help people beat the winter blues. We created ‘Shot of Summer,’ an inflatable pop-up event that engaged consumers in a fun and unexpected way, highlighting E.ON’s purpose of ‘creating moments that matter.’ In just three days, more than 2,800 … Read more

Influencer marketing: the tech and the human touch behind #ads

For this week’s Technology Speculator session, James and Maeve from influencer platform ZINE joined us to discuss the strides the marketing world is making in partnering influencers with brands through open, smart and easy-to-track online tools. ZINE is a three-year-old start-up founded by Caroline Duong, a former equity analyst who discovered the need to provide a … Read more

President Trump Declares Arrival of a “New American Moment” in His First State of the Union Address

Washington

By: Benjamin Cooper and Philippe Healey In his speech, President Trump laid out an optimistic vision for the U.S. following the first year under his watch, declaring that the country has now arrived at a “new American moment.” His remarks were light on specific policy proposals, but some of the key future initiatives that he … Read more

The Six Nations limps into the limelight

This coming Saturday, the 2018 NatWest Six Nations Championship will begin with the same group of teams coming together to battle it out for this year’s title.  The ever-competitive tournament is one of the most followed in world rugby and has been for years. A lot of the current interest comes from the strength of … Read more