The Ellen MacArthur Foundation is the leading authority on the circular economy and enjoys strong relationships with regional and trade media. The Foundation had worked tirelessly to secure commitment from 100+ organisations to pledge action on plastic waste, with an announcement planned at the 2018 Our Ocean conference in Bali. To ensure the New Plastics … Read more
Businesses are under increasing scrutiny from consumers, stakeholders and employees who want to know their impact on people and the planet. At Hill+Knowlton Strategies, we believe creativity has a huge role to play in helping brands be a force for good; but it can be a daunting prospect to identify authentic campaigns that stand to … Read more
Last October, the HSBC Sevens team embarked on the journey of telling the behind the scenes story of the incredible USA Men’s Sevens team. Almost exactly a year later, the final chapter is complete and live for the world to see. Part two of ‘The Pioneers,’ is the finale of the two-part documentary following the … Read more
Sense of culture The finale of our young professionals initiative #30u30 will take place on a big stage: The PR Report Camp in Berlin on November 13th. The Class of 2018 will compete for the title, “Young Professional of the Year.” At the start is Saskia Praetorius from Hill+Knowlton Strategies. Saskia has a bachelor’s degree … Read more
Activision is one of the newest clients for the H+K London team, but already they’ve put in a huge amount of work on several high profile launches and events. In October, Activision delivered what was perhaps the biggest and most challenging brief yet: as the team was tasked with launching the latest version of Activision’s flagship game: Call of Duty: Black … Read more
Overview It seems the entire U.S. population has spent the last two years in search of a good adjective to describe the national mood. We like concise descriptors, and tidy summaries. We’ve called our nation, “polarized.” We’ve called it, “partisan.” Everyone appeared to bank on the 2018 midterm elections sending a dramatic signal about the … Read more
For the global HSBC team, it was one of the busiest weeks of the year this month, as the WGCHSBC Champions took place in Shanghai. The tournament is HSBC’s flagship golf sponsorship, bringing together the best players in the world in one of HSBC’s spiritual homes. This year’s field included five of the top six players in the world, 10 … Read more
Following on from Creativity+Humanity, we asked our speakers about what they think creativity is, as well as about their specialist subjects. Dr. Gorkan Ahmetoglu, Assistant Professor of I/O and Business Psychology at UCL, delved into the ‘entrepreneurial mind-set’ and the importance of employee well being. What does creativity mean to you? The most important element … Read more
Last Wednesday, Pancreatic Cancer Action Network (PanCAN)’s Jenny Isaacson and H+K Smarter’s Thea Knight took the stage at Holmes Report’s annual Global PR Summit for their panel, Applying the Science of Human Behavior to the Art of Communications. Thea discussed the impacts our cognitive biases have on our unconscious decision making and how we can … Read more
Hill+Knowlton Strategies India welcomes on board Sonali Bagchi as India Director – Growth Initiatives and Marketing. Additionally, she will work closely with India President & CEO Kavita Rao to build H+K India’s health and wellness practice and lead the firm’s external communications. Sonali has close to two decades’ experience in communications and growth strategies, including business … Read more
