H+K’s Finest: Best 2018 Campaigns from Around the World

by H+K Global

December 21, 2018

H+K’s Finest: Best 2018 Campaigns from Around the World

Finest

2018 FIFA World Cup™ Trophy Tour by Coca-Cola (Dubai + Jordan) To welcome and celebrate the 2018 FIFA World Cup Trophy Tour by Coca-Cola in Jordan and Dubai, H+K worked with sister agencies Ogilvy, UM, and Geometry to create an integrated communications campaign that aimed to create buzz and engage media, influencers, and fans with … Read more H+K’s Finest: Best 2018 Campaigns from Around the World

Putting Mo Salah In The British Museum

Mo Salah

How do you drive brand heat for adidas through their association with Mo Salah with a fast turn-around and a minimal budget? Following a historic season for Salah, H+K helped adidas grab headlines and spark conversations around the world by having the Egyptian football star’s adidas boots inducted into the British Museum’s world famous Egypt … Read more Putting Mo Salah In The British Museum

PyeongChang 2018: A Look Back

PyeongChang 2018 hailed a success and its legacy lives on! A Positive Opening The XXII Olympic Winter Games opened on 09 February with an Opening Ceremony that drew high praise and viewership from around the world. Impressive preliminary viewership figures show 88 million across Europe (as reported by Discovery Communications) and 28.3 million across the United … Read more PyeongChang 2018: A Look Back

United Colors Of Frankfurt

Frankfurt

H+K Germany took another opportunity to activate Indeed’s sponsorship of the Bundesliga team. Eintracht Frankfurt in April. In addition to the Indeed “Job of the Match” campaign which is running throughout the season and gives fans behind the scenes insights into various jobs at Eintracht behind the professional football team, other initiatives are utilized for … Read more United Colors Of Frankfurt

LG Bets on Artificial Intelligence to Launch the LG G7 ThinQ And the OLED B8

LG

HK ARGENTINA and LG launched the ultra-premium smartphone LG G7 ThinQ and the Smart TV OLED B8 in the context of the #LGSMARTEXPERIENCE event held at the Patagonia Flooring Foundation in Buenos Aires. The initiative focused on the arrival of new products to the Argentine market. After a brief presentation by Sergio Jung, Mobile Product … Read more LG Bets on Artificial Intelligence to Launch the LG G7 ThinQ And the OLED B8

WheelSwap: Making the Road Safer with Behavioral Science

Cyclists

Anyone who has ever failed to accomplish a New Year’s Resolution knows that changing one’s habits poses myriad difficulties. In particular, our decisions to change our ways are often motivated by negative emotions, such as fear of early death or guilt from overeating for example, which previous research has found less successful than efforts motivated … Read more WheelSwap: Making the Road Safer with Behavioral Science

Are AI & Automation a Threat to Public Relations?

Threat

Yes, it certainly does seem to me! I have been reading a lot about industries across the world incorporating Artificial Intelligence and automation in their operations. From manufacturing, driving cars, delivery services, warehousing, accounting, to the media and entertainment industry (Haven’t you heard of automated/algorithmic/robot journalism?), the words Artificial Intelligence and automation represent something unknown, … Read more Are AI & Automation a Threat to Public Relations?

What CES 2019 Tells Us About the Experience Economy

Experience Economy

If you’re wondering why Millennials are reportedly killing everything from the diamond industry to paper napkins, the answer might be found, not in an artisanal coffee shop, but at next month’s Consumer Electronics Show in Las Vegas. Evidence of radical transformation will be on display as a consumer economy becomes an experience one. This will have profound implications for anyone trying to harness the power of the public. One thing I like to keep in … Read more What CES 2019 Tells Us About the Experience Economy