Humans like to think they are in charge. We are convinced that because we have our hands on the steering wheel we’re the ones driving the car… right up until our GPS sends us into a lake. Despite a long-standing belief that people don’t want computers telling them what to do, the evidence shows that … Read more Not “either/or” but “yes, and”: Humans trust algorithms more than we think

World Pride is at its peak in New York. LGBTQ+ activists from all over the world join to celebrate the Stonewall riots 50 years ago when the oppressed finally took their oppressors head on to demand rights of visibility, life, love and security. The international Pride movement today is indeed impressive partly because the rainbow … Read more Will you march with me again? – on how to use an open brand

The true value of communications can only really be seen when real business impact is delivered. GOSHxSuperhope is a leading example of a PR campaign with creativity at its heart, based on real market insights, executed across multiple platforms and that delivered against business objectives. We asked Emily Cope-Smith, who led the campaign, a few … Read more Cannes Q&A: Superhope with GOSH

More people are using today’s roads – on two and four wheels – all vying for the same space, leading to tension and accidents. Ford created WheelSwap, an immersive empathy experience, to help make roads safer, taking it to five countries to determine its impact. We asked Gina MacCarthy, Head of Brand Comms for Ford, … Read more Cannes Q&A: WheelSwap with Ford

We created the world’s first true global goals summits on actual summits – mountains all over Norway. To enlighten Norwegians, we did it at night with the Enlightenment Trails. Over the past four years, 55,000 hikers have lit up mountains and summits all over the country, educating Norwegians about the 17 goals. Following our NORAD … Read more Cannes Q&A: Enlightenment Trail with NORAD

We turned HSBC from sponsors to storytellers to reach fans and non-fans alike. We researched, scripted, produced and published an ambitious two-part feature length documentary, The Pioneers, about the USA Sevens rugby team. It was broadcast in primetime by NBC at no cost to HSBC and has achieved more than 1.8M views on social media, … Read more Cannes Q&A: The Pioneers with HSBC

We can all agree that deep down everyone just wants to be accepted — quirks, flaws, blemishes and all. And I really mean accepted. None of this depthless tolerance or acknowledged nonsense. Whether it’s from a colleague, client, friend, family member or complete stranger, we all just want to belong to a community that embraces … Read more Why being yourself in the workplace is the hardest and most rewarding thing you can do.

This year we are celebrating 50 years of H+K London. Imagine yourself working in the agency in 1969. Let’s say all the most significant events happened in one day and you were involved. Imagine if Instagram Stories existed at that time; how would your day look?  7:30 – You are watching TV during your breakfast … Read more 50 years of…great people supported by smart technologies

A recent global research shows that 73% of companies admitted they are not prepared for a crisis. This staring peril is just exacerbated with the frequency of natural catastrophes ascending under global warming and the macro-economic and geopolitical environment getting increasingly complex in all major continents today. In this Q&A, Ms Nan Dong and HKIoD … Read more Winning in the Court of Public Opinion

As Global Communications + Culture Director, Melissa Quackenbush’s responsibilities encompass leading H+K’s global diversity program and managing the company’s employer brand across platforms such as its Careers site, LinkedIn and Glassdoor. She also supports global employee experience initiatives from a strategic planning and communications perspective. Since she joined H+K in 2007, she has worked in … Read more Q&A: Leading H+K’s Global Diversity Program during Pride