What our technology usage teaches us during the pandemic

by Charlie Hopcraft

Managing Director, Tech, Commerce + Entertainment
April 30, 2020

What our technology usage teaches us during the pandemic

Many people who know me are familiar with my view on technology – that it’s not about the bits and bytes, the makeup of the technology, but about how it enables connectivity, simplicity and progress of humans, for society, for businesses and for economies. I honestly believe this has never been truer than today. Watching … Read more

The Coronavirus exit crunch?

Boris Johnson is back in Downing Street, yet the raw politics of this crisis is still a twinkle in the eye for many a politico. An exit crunch from this predicament could be determined by politicians not sat around the cabinet table in Downing Street; leaders in Scotland and Wales, Nicola Sturgeon and Mark Drakeford, … Read more

Life Through a Lens: Adland Responds to Lockdown.

When we return to some kind of recognisable reality, when we wash, dress (and I mean properly dress, like grown-ups) and leave home for work, those returning to the directional, scatter-cushioned hot-houses that are the nation’s creative agencies and production shops will face a sobering reminder. Their cutting room floors – actual and metaphorical – … Read more

Is oil the canary in the COVID-19 mine?

Looked at in the short-term, the crash in the West Texas Intermediate crude price is a sign of the deep and profound economic impact of COVID-19 and of the steps that Governments the world over have taken to mitigate the virus. Simply put, less oil is being used because the economy is largely shuttered – … Read more

Virtual media training is now an essential skill

We’re used to seeing people being interviewed in glossy TV studios, or on location with the best cameras and microphones available. The content, as long as it was filmed and edited by a professional crew, looked ‘highly produced’ and professional. What we’re seeing and hearing now has completely changed: instead of the best possible camera … Read more

E-Commerce Is The Biggest Opportunity For Food + Drink Brands In A Covid-19 World and Beyond

You don’t have to be an e-commerce expert to see that this state of lockdown, both in the UK and globally, offers the biggest opportunity for online brands operating in a COVID-19 world and far, far beyond as consumers are set to radically change their purchasing behaviour. With online retail sales estimated to reach an … Read more

NEWS: DS Smith appoints H+K as global partner for wide-ranging corporate, brand and sustainability brief

23 April, LONDON – Following a competitive pitch, international public relations agency Hill+Knowlton Strategies (H+K) has confirmed it has been appointed as global agency of record for FTSE 100 sustainable packaging provider, DS Smith. H+K will provide strategic counsel, execute creative campaigns and deliver media relations and public affairs support across Europe and the US to support DS … Read more

NEWS: H+K London hires Nick Clark as Managing Director of its Financial + Professional Services practice

27 April, LONDON – Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed Nick Clark as Managing Director of its Financial + Professional Services (FPS) sector in the UK. Clark will lead H+K London’s 20-strong FPS team, providing strategic communications counsel to clients. Clark has led many integrated communications campaigns across financial … Read more

Parliament returns – but what’s next?

Members of Parliament have arrived back in SW1 to a space renowned for tradition, now transformed in a matter of weeks to meet social distancing requirements. Parliament sat this afternoon following Easter recess with a number of MPs opting to stay in their constituencies and use video conferencing in a new era for the lawmakers. … Read more

Brand purpose in a post-Corona world

With week four of isolation under our belts and the initial shockwaves of a new way of working starting to fade, it’s occurred to me that the long-term impact of COVID-19 on our working lives as PR professionals will go far beyond the increased flexibility in where, how and when we work. It’s also going … Read more