With the UK taking its first tentative steps out of lockdown, more attention is being paid to the long-term impact of COVID-19 on the future of mobility. While the spotlight has been thrust on the automotive and airline industry bailouts and the viability of public transport while social distancing, very little attention has been given … Read more
Key to my role as a strategist is locating and sharing credible data from which we build insights to drive client strategy and campaigns. On a weekly basis, I send a note to all our agency leads so they can understand the most interesting data sources I have found and used this week. This is … Read more
Europe’s General Data Protection Regulation (GDPR) was designed to harmonise the rules governing data protection across the EU, giving rights to individuals around how their data is collected, stored and erased, and providing in-country regulators with the means to punish those companies caught lacking. And, as the EU celebrates a landmark policy’s second birthday, if … Read more
It’s never been a better time to examine the role communications plays in the world of wellness. With the current health crisis dominating headlines and headspaces, brands and governments alike need to consider their strategies carefully in order to best serve the public. Bringing together industry experts for a frank discussion on this subject, our … Read more
2020 was always set to be a complicated year to navigate for brand leaders in the energy category. Five years on from the Paris Climate Agreement, the COP 26 in November was due to up the ante and push the transition of energy and transport systems onwards with renewed pace towards a low carbon future. … Read more
For the purpose of this piece, I am going to focus on the positives – putting aside the devastating impact COVID-19 is having on so many people around the world. I wanted to recognise this first and hope people can join me in reflecting on this period in a slightly more optimistic way. The crisis … Read more
It was noticeable at the latest Covid press briefing that Grant Shapps, Secretary of State for Transport, began to use language that had been lost in the eye of the storm recently. During what has been a challenging week for the Prime Minister and a good start from Keir Starmer, it is clear that discussions … Read more
“The pandemic is not a hurricane or a wildfire. It is not comparable to Pearl Harbour or 9/11. Such disasters are confined in time and space. The SARS-CoV-2 virus will linger through the year and across the world. Everyone wants to know when this will end, that’s not the right question. The right question is: … Read more
2020 was set to be the year that electrified vehicles really took off. The global percentage of electric cars was still fairly low at the end of 2019, with about 1 in 40 of every new vehicle sold having some form of electric battery. With major mass car manufacturers such as Ford, VW and Audi … Read more
The COVID-19 pandemic has caused a substantial, rapid change to the working lives of communications and PR professionals of all types. There has been a great deal of speculation on what this means for our work, but not enough is grounded in data. Last month, H+K surveyed the experiences of 220 PR professionals across 20 … Read more
