A Strategist’s Guide to Interesting Data: Week 3

by Kate Gomes

Strategy Director, Energy & Industrials
June 8, 2020

A Strategist’s Guide to Interesting Data: Week 3

Welcome to my weekly series, looking at the key data sources I share internally each week to support our agency leads in developing context-relevant strategies and campaigns.  This week the data shows increased positivity about the future, with some signs pointing toward, and some away, from a return to the “old normal.” As noted, this … Read more

Rebalancing business priorities post-lockdown

Nearly two decades ago the Queen declared, “1992 is not a year on which I shall look back with undiluted pleasure. In the words of one of my more sympathetic correspondents, it has turned out to be an annus horribilis.” One can only imagine what her assessment of 2020 will be. Just when we thought … Read more

Three macro trends to follow in the world of Sports

By its very nature, the unpredictability and uncertainty of sport are why it instils such intense passion and emotion in all of us. It is also why we are driven as sports marketing and communications professionals to work in the jobs we do and dedicate our time to helping our clients grow by creatively addressing … Read more

NEWS: H+K introduces new Virtual Events offer

June 3, 2020, LONDON: Hill+Knowlton Strategies (H+K) today introduces a new Virtual Events offer, an integrated full-service package for digital events. With people traveling less and new technologies accelerated by COVID-19, brands are having to find new ways to connect with their audiences. Recognizing that the ripple effect of these changes will impact how we interact and communicate … Read more

How are banks finding the Covid crisis?

Whisper it, but the UK High Street banks must be quietly pleased with their reputations in this crisis so far. Quick to look after their people, quickish to get on the front foot and lend through CBILS (Coronavirus Business Interruption Loan Scheme) and on the front line with Bounce Back loans they’re part of Rishi … Read more

A Strategist’s Guide to Interesting Data: Week 2

Last week, we launched this series sharing the data sources I circulate internally to support our agency leads in developing context-relevant strategies and campaigns. For me, the data this week really points to the very different experiences people are having of COVID-19 and the consequences for them as humans and, therefore, audiences. As noted, this … Read more