How not to greenwash in a world gone green

by Fadi Dada

Creative Strategist
January 28, 2021

How not to greenwash in a world gone green

Trump ended his presidency with an exhausting cacophony of carnage. An apt end to four years in which he unnerved, ensnared and bewildered. His was an administration of norm-breaking chaos. Among the most damaging blows inflicted during the Trump era were the litany of regulatory rollbacks that were designed to weaken rules designed to protect … Read more

Biden from Abroad

A young girl looking up at a picture of rows of white men, who look nothing like her. Rows of them. The past Presidents of the United States. That visual image from an equality campaign from years ago was so stark that I still remember it. I remember it because it stood for something. With … Read more

Comms is vital in helping the travel industry transition from pandemic to post-vaccine

A graveyard of grounded BA planes at Bournemouth airport; a fleet of ghost cruise ships drifting in the English Channel, and abandoned seaside resorts. It sounds like a post-apocalyptic Hollywood blockbuster, but this was, in fact, the real-life drama playing out before our eyes as Covid-19 brought the travel industry to its knees almost a … Read more

Key Trends in Internal Communications: 2021

2020 was a defining moment for any internal communications function. Microsoft’s CEO, Satya Nadella, reported seeing two years’ worth of digital transformation in just two months. What should internal communication leaders be building their strategies around in 2021? H+K’s People + Purpose practice shares their view. Purpose is more important than ever The crisis of … Read more

REPORT: The Changing Shape of Communications 2021

2020 had a dramatic impact on communications; arguably, no other year will affect our craft more. Far beyond the hyper-visible impact of accelerated tech adoption and digital migration – changing the medium of communication – it had a deep-rooted impact on the tone and content of our stories. This impact will continue to be felt, … Read more

NEWS: Qualcomm selects H+K as EMEA Agency of Record for PR and Social

H+K has been appointed Qualcomm’s EMEA Agency of Record for PR and social. H+K will leverage its extensive specialist experience in areas such as automotive, devices and 5G to amplify Qualcomm’s consumer communications. Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. Their foundational … Read more