Beyond the critical coronavirus response, the Chancellor’s 2021 Budget announcement did not centre on health and care services or resolve the longer-term questions about the health and care financial framework – these updates will likely happen in the Spending Review later this year. The focus was instead on the big picture issues of protecting jobs … Read more

In the world of brand comms, there’s no doubt a well thought through and strategic influencer plan has become a tried and tested way of elevating new product, campaign or news. And with the influencer industry set to exceed $15billion by 2022, it’s not hard to see why. The CPG industry has long used influencers … Read more

Despite the ongoing challenging situation for some retailers, second-hand retail is exploding. Research predicts the second-hand market will double in the next five years, with some reports suggesting a 39% growth rate year on year. From peer-to-peer selling apps like DePop and Vinted to curated upscale online platforms such as Vestiare Collective and The Real Real, … Read more

Yesterday the Chancellor delivered his first Spring Budget. While plenty of analysis over the extension of pandemic spending is already in the press, the other notable element was the massive increase in communication tactics at play. Rishi Sunak embraces social media and professional comms in a way that comes off as slick and, perhaps, overly … Read more