When starting an industry analyst relations function one of the first and most crucial tasks is to understand who the most appropriate analysts to engage with are. This can seem like an obvious task but there is often a lot more to it, and targeting should not just be a case of speaking to anybody … Read more

The Chancellor, Rishi Sunak’s spoken out about it. He’s been echoed by business leaders from major retailers, airports, banks and media companies. Day by day the chorus of calls encouraging us back into the office gets louder. We are told that returning to our desks unlocks the door to building trusted relationships with senior leaders … Read more

Amid the current global crisis, there were valid concerns that the Tokyo 2020 Olympic Games would be marked and remembered as a lifeless event that had the potential to intensify the Covid pandemic in Japan. All of us involved in the Olympic Movement worked in the months ahead of the Games with the spectre of … Read more