Are all industry analyst firms created equal?

by Graham Westrop

Analyst Relations Strategist, Technology
August 26, 2021

Are all industry analyst firms created equal?

When starting an industry analyst relations function one of the first and most crucial tasks is to understand who the most appropriate analysts to engage with are. This can seem like an obvious task but there is often a lot more to it, and targeting should not just be a case of speaking to anybody … Read more

How to encourage more staff back into the office

The Chancellor, Rishi Sunak’s spoken out about it. He’s been echoed by business leaders from major retailers, airports, banks and media companies. Day by day the chorus of calls encouraging us back into the office gets louder. We are told that returning to our desks unlocks the door to building trusted relationships with senior leaders … Read more