Our head of content for H+K Sports, Josh Connell, wrote an opinion piece for Sports Industry Group on the importance of breaking out of the “box” when creating documentaries as brand content.

With a scroll-through culture at its height, creating content that engages the audience from start to finish is more important than ever.  Referring to ‘Be More Pirate’ by Sam Conniff Allende, Josh talks about how we should adopt a more experimental approach in order to produce innovative and fresh content.

Click here to read Josh’s take on how agencies should utilize the pirate way in order to achieve more successful results when producing long form content.

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