Inclusion could be key to mainstreaming the climate emergency

by Anna Clark

Principal, Corporate Affairs
July 11, 2019

Content on Content: B2B Content

B2B Content

This is the first in Vikki Willimott’s new content series. Last month I contributed to Econsultancy’s upcoming whitepaper on B2B Content Marketing in 2019.  Most of my advice was simply about doubling down on best practice. Good B2B content is – and always has been – about treating people like people. At H+K we use … Read more

Passing the “Daily Mail Test” – Lessons from a Leak

crisis daily mail

In the PR profession we wear multiple hats. In any one day I’m an analyst, opinion-writer or commentator, a crisis manager, spokesperson, strategist, trusted advisor … call it what you will, the communications professional is a jack of many trades. And whichever hat we’re wearing right now, the leak of diplomatic material produced by the UK … Read more

Cannes Q&A: Superhope with GOSH

Cannes Superhope

The true value of communications can only really be seen when real business impact is delivered. GOSHxSuperhope is a leading example of a PR campaign with creativity at its heart, based on real market insights, executed across multiple platforms and that delivered against business objectives. We asked Emily Cope-Smith, who led the campaign, a few … Read more

Cannes Q&A: WheelSwap with Ford

Cannes WheelSwap

More people are using today’s roads – on two and four wheels – all vying for the same space, leading to tension and accidents. Ford created WheelSwap, an immersive empathy experience, to help make roads safer, taking it to five countries to determine its impact. We asked Gina MacCarthy, Head of Brand Comms for Ford, … Read more

Cannes Q&A: Enlightenment Trail with NORAD

Cannes Enlightenment Trail

We created the world’s first true global goals summits on actual summits – mountains all over Norway. To enlighten Norwegians, we did it at night with the Enlightenment Trails. Over the past four years, 55,000 hikers have lit up mountains and summits all over the country, educating Norwegians about the 17 goals. Following our NORAD … Read more

Cannes Q&A: The Pioneers with HSBC

Pioneers Cannes

We turned HSBC from sponsors to storytellers to reach fans and non-fans alike. We researched, scripted, produced and published an ambitious two-part feature length documentary, The Pioneers, about the USA Sevens rugby team. It was broadcast in primetime by NBC at no cost to HSBC and has achieved more than 1.8M views on social media, … Read more