Adam is Head of the Behavioural Science Unit at Hill+Knowlton Strategies. He specialises in designing and implementing interventions that change behaviour and has led behaviour change and research campaigns for clients including GSK, Ford and the NHS.​

Before joining H+K, he was a behavioural scientist with Cauldron Science, where he used cutting-edge experiment tools to test a range of interventions designed to shape behaviour in retail, education and healthcare settings. ​

Adam has provided behavioural science training for hundreds of participants and has taught university courses in human sciences and statistics. He has a PhD in evolutionary and experimental psychology, an MSc in evolutionary medicine and a BSc (Hons) in psychology. His research in academia focused on how social and environmental cues affect people’s risk perception, economic behaviour and cooperation.​