Allison Spray

Allison is a measurement fanatic and a data storyteller; passionate about making data accessible to everyone, and a big believer in the power of technology to transform how we work for the better.

Allison leads H+K’s specialist data team, which she has built and grown since 2017. She is responsible for measurement, reporting and insight development, as well as innovating new data strategies for clients and the integration of the agency’s behavioural science offering.

Allison joined H+K from FleishmanHillard, where she was Director of Insights & Planning. She brings a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands.

She is a well-respected industry figure and International Board Director for the International Association for the Measurement and Evaluation of Communications (AMEC). She has spoken on data and insights at numerous conferences, including PR Week’s PR360, the ICCO Global Summit and the AMEC Global Summit.

In 2022, Allison was awarded a postgraduate diploma with distinction from the Saïd Business School, University of Oxford in artificial intelligence for business.