Charlie Hopcraft

Charlie is the MD of the UK Technology, Entertainment and Commerce group practice at Hill+Knowlton Strategies.

She is the strategic brand and client services lead for Dell EMEA, Google and Activision, working closely with brands to define their strategic communications purpose, ensuring campaigns have business impact, as well as audience engagement.

As MD of the Tech practice Charlie has led a number of incredible campaigns for global tech giants including Huawei, Intel and Dolby. Her specialism is creating the very best teams and leading campaigns to ensure efficiency, processes and campaigns are executed to perfection. Her passion for media and the craft of communications has been the backbone of her 25 years experience, spanning corporate and consumer campaigns and crossing agency and in-house positions.​

She has worked on market leading accounts  providing unique insight and experience across a number of sectors from Lifestyle to Retail, Consumer Technology to Energy Providers, as well as guiding C Suite leaders on communications strategies and thought leadership profiling. Past clients include: FujiFilm, mysinglefriend, Navman, Samsung, Orange, TiVo, Firebox, Virgin Energy, Griffin Technology, Orbitsound and Midway Games. ​

As Head of Communications at Firebox Charlie drove the strategic direction and planning for video and blog content, events, experiential, social and international media relations. Working with the head of key departments including creative, marketing and buying she directed a merchandising task force to drive forward key macro events and customer programmes to ensure brand messaging resulted in sales and awareness for the company. ​

Charlie studied PR at Bournemouth University.