Charlie is the MD of the UK Technology practice at Hill+Knowlton Strategies.
Charlie is the strategic brand lead client services lead for Intel EMEA, Dell EMEA, Dolby and Activision. She works closely with brands to define their strategic communications purpose, ensuring campaigns have business impact, as well as audience engagement.
Charlie leads global brand hubs, working closely with WPP networks to ensure efficiency, processes and campaigns are executed to perfection.
Charlie has over 20 years experience spanning Corporate and consumer campaigns crossing agency and in-house positions.
She has worked on varied accounts providing unique insight and experience across a number of sectors from Lifestyle to Retail, Consumer Technology to Energy Providers. Past clients include: FujiFilm, mysinglefriend, Navman, Samsung, Orange, TiVo, Firebox, , Gocycle, Mind Candy, Virgin Energy, Griffin Technology, Orbitsound and Midway Games.
As Head of Communications at Firebox Charlie drove the strategic direction and planning for video and blog content, events, experiential, social and international media relations. Working with the head of key departments including creative, marketing and buying she directed a merchandising task force to drive forward key macro events and customer programmes to ensure brand messaging resulted in sales and awareness for the company.
Charlie studied PR at Bournemouth University, and has a passion for photography.