Deema is an experienced strategic communicator, with a passion for learning and development. She leads The Hub, H+K’s UK L+D offer, a robust and engaging platform to support growth and development of colleagues in every part of the business.
Deema believes that continuous, life-long learning is key to a fulfilling and successful career, and that The Hub exists to offer those learning opportunities, whatever the designation or experience.
Under her leadership, The Hub has been completely reinvigorated, with a purpose designed training programme, including over 40 new training opportunities. Deema has developed career progression plans to take colleagues from the most junior to the upper senior levels, through the Advance and Advance+ programmes. She has also developed Craft+, a programme tailored to the learning and development of London’s creatives.
Prior to joining H+K, Deema was Director of Communications Middle East and Africa for Marriott International, from 2012 until 2019, where she built the communications discipline across MEA. She played a key strategic communications role on critical milestone events, including the acquisition of Starwood Hotels & Resorts, the opening of the world’s tallest hotel, JW Marriott Marquis Dubai; the launch of Marriott International’s content studio; and Marriott’s annual social impact programme, Road To Awareness.
Deema spent 8 years at H+K Dubai, managing a portfolio of consumer, tech and CSR clients across the Middle East, as well as supporting colleagues in their growth, learning and development.
In recognition of her work in the Middle East communications sector, she was appointed to the Board of the Middle East Public Relations Association (MEPRA), a position she held from 2014 to 2019, when she was also awarded a Fellowship for her continuous contribution and support of the industry.