As an insights driven creative planner Eleanor works on integrated concepts across earned and owned channels for big brands, uncovering great human insights that inspire creative work which really changes behaviour. Her focus is delivering impact, not just attention.
Eleanor works across all H+K’s vertical sectors to provide and develop the skills needed to combine effective strategy with high levels of creative craft.
Her current portfolio includes Honda, Ford, Smart Energy GB and P&G, where she leads earned media creative strategy.
Eleanor also lead’s H+K’s UK Innovation + Creative Hub, which brings together an uncommon blend of specialists to work alongside the sector teams to produce incredible work.
Eleanor previously worked at agencies Red, Splendid and Golin, learning the craft of earned-first planning. In these roles she lead communications planning for FMCG, tech and healthcare companies including global flagship Unilever brands Dove and Magnum as well as brand consultancy for Merck.