Freddy is Managing Director of H+K’s Entertainment practice with 15 years’ experience building and executing integrated campaigns driven by audience insights and designed for business impact.
Past experience includes leading the agency team for Samsung’s activation of the London 2012 Olympic Games partnership, several years leading the McDonald’s Community Football programme, activating flagship product launches for Samsung’s Galaxy mobile range, and creating culturally relevant campaigns for the world’s biggest videogame publisher, Activision.
Freddy has specialist skills in taking brands to different and diverse spaces outside of their traditional heartland. Including engaging audiences in fashion and creative industries for Samsung, breaking into the action sports category for TomTom, and taking Activision’s gaming franchises into sport and music to maintain brand relevance for youth audiences.
Freddy’s role at H+K involves leading teams working on Facebook’s ARVR division, Activision Blizzard’s international hub, and adidas’ innovation in the Sports category.
Freddy studied English at Leeds university and has a passion for football, gaming, music and film.