Graham leads H+K’s Analyst Relations team, advising clients on how to work with industry analysts on everything from validating go-to-market strategy, and understanding market trends and competitive differentiators, to securing advocacy to enhance their reputation.
Graham’s expertise includes leveraging analyst expertise ahead of launches to validate GTM strategy, conducting message testing, finessing sales strategy, and ensuring analyst knowledge of his clients is accurate
so that analysts are advocating fairly, not just in their industry reports, but also when counselling their own end user clients, investors, media, trade bodies and more.
Graham’s client experience includes leading global brands such as AWS, McAfee, Intel, NCR Corporation, SUSE, Dell Technologies and more.
Previously, Graham has also advised on broader corporate strategy, including crisis communications and executive profiling for a variety of clients, and has experience in traditional B2B and consumer PR.