Lisa has over 20 years’ experience in reputation management and has provided counsel to a diverse portfolio of clients including founders and CEOs, government departments and global brands such as Shell, Mars and HSBC.
With a BA (Hons) in Journalism, she began her career as a news reporter with the Daily Mail before moving into communications with Bell Pottinger in 2000.
At freuds, she held a cross-practice senior leadership role, working in the US and London, and was responsible for managing integrated teams for the agency’s marque clients. For Mars, she led corporate narrative development and the creation of visible leadership and purpose platforms for the board and Mars family. She drove behaviour change campaigns for Public Health England, including Change4Life and the award-winning national launch of Stoptober and was Business Director for the PepsiCo global business, delivering global media and content strategy for its portfolio of brands and sports and entertainment partnerships
In the not-for-profit arena Lisa has worked with a global hedge fund CEO to realise his philanthropic ambitions leading the acquisition of, and communications strategy for, the charity Speakers for Schools and the creation of a family foundation.
Most recently at Edelman, Lisa has worked with the executive team at Shell to articulate its position on the energy transition through thought leadership, strategic partnerships, events, CEO profiling and the brand’s global content platform, Make the Future, which she launched in the US.