Matt Cridland

As Creative Director Matt’s role is to be the bridge between strategy and creativity, ensuring we ‘get it right’ whilst remaining as imaginative, adventurous and original as possible. He leads integrated campaigns and branding projects for London and our wider network.

Matt originally trained as a graphic designer and has won multiple awards for brand identity. With over 20 years of experience, 15 of them with H+K, he has honed the skills needed to create brands and campaigns that are born to run. He works with multi-disciplinary teams across geographies, cultures and sectors on a daily basis.

Matt is also co-head of our London Studio, where he manages the creative team and oversees creative output.

Matt’s clients include Arla, Baker Hughes, GSK, Hitachi, Smart Energy GB, Spotify and Team GB.