Noor leads the Ford of Europe communications team, one of H+K and WPP’s largest global accounts. This is an integrated account that spans earned storytelling, advertising, media and production. Her role involves working directly with the Director of Communications for Ford of Europe and providing strategic consultancy on brand purpose to the Ford leadership team. Noor is responsible for shaping the external communications across corporate, brand, consumer and technology divisions at Ford.
Previously, Noor was at Edelman running a number of global and EMEA accounts such as Shell, HP and ASICS. As part of the senior leadership team at Edelman, Noor was responsible for transforming traditional PR work into fully integrated communications programmes which included influencer and social strategy, and content development across paid, earned and owned channels.
Noor has a BA Hons Degree in Social Science and is a health and fitness junkie.