Ross Hopcraft

As Managing Director of the London Studio, Ross leads H+K’s brand experience, film and content offer. He pushes his team to create stories that captivate audiences and leave them with lasting memories. 

With over 20 years of experience, Ross is an expert in finding the right narrative to draw people into a branded experience, weaving this through film, interactive, sensory, and visual design.

Ross is also a Creative Director and oversees integrated campaigns across the agency. He takes an insight-driven approach to find great ideas and publish across all communication channels.

Ross has been the creative lead on a diverse range of projects for SABIC, adidas, Eurostar, Ford and Huawei, Smart Energy GB to name just a few. Most recently he has worked with Honda, Ford and Volvo on lifestyle campaigns for their vehicles, on creating branded content for tech company NICE on intelligent customer service, and retailer Amazon promoting their workforce culture.

Ross previously spent 15 years designing museums and exhibitions across the UK and beyond.