Hill+Knowlton Strategies is proud to have won a Bronze Lion in the Mobile Lions tonight at the Cannes Lions International Festival of Creativity under Social > Content for user engagement.

The campaign, A Valentine from adidas, was a celebration of love of all kinds. When adidas asked us to create some content for Valentine’s Day for their new female-only shoe, we wanted to avoid the usual Valentine’s Day clichés. We rejected the obvious romanticised messages and looked for something bolder to cut through the clutter. We wanted to appeal to women everywhere, but with a message or image they’re not used to seeing. Something that would instantly prompt them to think, feel and share.

You can read the full case study and watch our entry film on the Cannes Lions website.