Not long after James Page – AKA Sivu – released his second album and was NME’s band of the week, he virtually lost his hearing.​

Four years later, with the help of GN Hearing’s ReSound hearing aids, he was able to return to the studio. ​

To make an impact on World Hearing Day we created a film that told the story of James’ experience of living with hearing loss and how the natural sound quality provided by our hearing aids helped resume his career. ​

The film was premiered at a virtual concert, attended by 1.5k people from 30+ countries, including employees, hearing care professionals, ReSound users, key media, influencers and other interested stakeholders. ​