Activision’s Call of Duty: Black Ops 4
An immersive experience to launch video game
For the first time, we coated every interior and exterior wall of a space in the substance, creating an endless void in which to play the game. Across two days over 30 selected press and creators from around the world experienced Call of Duty: Black Ops 4 in total blackout.
Results included over 150 pieces of global coverage generated with potential reach of 450M for the event coverage alone. The campaign received 260K video views on Instagram and 200K