In the midst of cold, dreary winter weather, E.ON wanted to produce a positive moment to help people beat the winter blues.
We created ‘Shot of Summer,’ an inflatable pop-up event that engaged consumers in a fun and unexpected way, highlighting E.ON’s purpose of ‘creating moments that matter.’
In just three days, more than 2,800 visitors walked into our giant doughnut-shaped bubble installation.
What was inside the bubble? A warm welcome, mini-golf, table tennis, a selfie booth, doughnuts, a solar-powered video about E.ON, and even a Love Island finalist.
H+K’s in-house creative team produced the bubble and showcased the warm, summery interior. The bubble delivered branded earned media impressions and worked well across social and traditional media platforms. We also engaged with a wider audience through lifestyle, interiors, wellbeing and family bloggers.
To build excitement, pre-event editorial coverage was secured in key titles Time Out and The Evening Standard. Our in-house creative team also designed a bespoke Snapchat filter, which as seen by more than 31,000 people. In addition, we secured 10 live radio interviews and an audio feature that landed at a further 30 stations – resulting in a total reach of 2,164,000.
Shot of Summer allowed E.ON to directly engage with consumers to create moments that matter for everyone – something people don’t typically expect from an energy supplier.