@CandaceKuss puts together a cheat sheet of must see sessions to help gender balance your week at the prestigious Cannes Lions Festival of Creativity.

My love affair with Cannes began back when I was a starry-eyed art director in snowy Boston. Fast forward to my move to London. Now I’m just an easyJet away from the smörgåsbord of role models inside and out of the Palais. But although it keeps getting better, there is no denying the male skew to both the speaker stage and the jury rooms at the prestigious Cannes Lions Festival of Creativity. So here is a cheat sheet to help gender balance your week. (Tweet me with your suggestions.)

SundayWhy 80% of Your Advertising Budget is Currently Being Wasted

Led by Laura Jordan Bambach, the Co-founder of SheSays and multi award winning creative, this Forum points out that in a world where women account for 80% of all purchases in every consumer category, it is plain crazy that just 3% of creative director in adland are female. Equality and diversity are simply good for your business.

MondayGetty Images & Lean In : How Brands Can Use Images to Close the Gender Gap

We all know how images in popular culture shape our society. Women are sexualized accessories in advertisements across sectors. This is a huge topic and one I am glad is being addressed at Cannes. Don’t miss this Forum with Pam Grossman, the director of visual trends at Getty Images, and journalist Jessica Bennett, contributing editor for Lean In.