London – Hill+Knowlton Strategies UK (H+K) has appointed the former news and current affairs journalist, Zaiba Malik as a Director in its Issues + Crisis Management Team. Zaiba joins H+K from Grayling PR.

Zaiba will work with Tim Luckett, Chair of Global Crisis Communications + Risk Management and will provide strategic counsel to clients across all the agency’s sectors, including Retail + Leisure and Financial + Professional Services. She will also focus on crisis and reputation management and media coaching.

Zaiba is a former award-winning news and current affairs journalist who, over 20 years, has reported for and produced on-the-day news stories and long-term investigations for BBC News, Panorama, Radio 4, Channel 4 News and Dispatches. Her journalism has been nominated for BAFTA and Royal Television Society awards and she has received the Women in Film and Television award.

As a corporate communications consultant, Zaiba has worked with a wide variety of UK-based and global clients, including Sotheby’s, John West, Primark, Western Union, Whistles, Bauer Media and Ryder Cup Europe. She has extensive experience of working on high-profile, complex and sensitive client matters, such as litigation, regulation and sustainability across numerous industry sectors, including retail, health, food and drink, arts and financial services.  She also advised numerous CEOs and senior politicians.

Tim Luckett, Chair of Global Crisis Communications + Risk Management team commented: “Zaiba is a tremendous hire. I’m very excited by the new perspectives and approaches that she will bring to current and prospective clients across H+K.”

Zaiba added: “I’m delighted to be joining H+K at a time when the agency has really cemented its fantastic reputation, both here in the UK and globally. The diverse nature of the work that the Issues + Crisis team face at a time when clients are experiencing more and more complex challenges, is certainly something that I look forward to at H+K – as well as working with a great team”.