Hill+Knowlton Strategies (H+K) London has appointed Victoria Entwistle as the Director of its People + Purpose practice.

Victoria will oversee employee engagement and change management for clients across a range of industry sectors. She will work closely with Matt Battersby, Managing Director of H+K’s behavioural science unit, to manage and grow the People + Purpose team while continuing to integrate behavioural science.

Speaking on her new role, Victoria said, “Employee engagement plays a critical role in an organisation’s success, and H+K has seen significant client growth in this area over the past year. I’m delighted to join the People and Purpose team during such an exciting time for the agency.”

Victoria is joining the agency from BT TV and BT Sport where she led internal communications. Previously, she was an Associate Director for Insidedge and Account Group Supervisor for GolinHarris and Insidege, Chicago. She has worked on several international campaigns in the Middle East, Africa, Asia Pacific and the United States.

“Victoria’s strategic internal communications experience will provide added value to our clients across industry sectors. Her international work supporting complex organisations will also be a strong asset as we continue to expand our capabilities at H+K London.” said Battersby.