Businesses are under increasing scrutiny from consumers, stakeholders and employees who want to know their impact on people and the planet. At Hill+Knowlton Strategies, we believe creativity has a huge role to play in helping brands be a force for good; but it can be a daunting prospect to identify authentic campaigns that stand to scrutiny and have a real-world impact.

With a focus on the key areas that will enable the most immediate impact, Better Impact™ helps businesses with the right intent make a positive difference. Framed around the UN’s Sustainable Development Goals, the offer includes a Better Impact™ Score, which identifies which of the seventeen goals most align with a business’ performance, stakeholder values and purpose. This enables us to build strategies that ensure their communications are credible and authentic.

To ensure we practice what we preach, H+K is a key partner of Common Ground; a joint venture from advertising’s ‘big six’ in support of the UN’s Sustainable Development Goals. And for the last two years we have run a Do Nation behavioural campaign in our London office, to help instil healthy and environmentally friendly habits, recognised with PRCA and BusinessGreen awards for employee engagement.


Sam Lythgoe

Global Head of Marketing and Business Development

+44 207 413 3132