Hill+Knowlton Strategies (H+K) China closed 2016 on a high by winning the Best Communications Team of the Year award at the China Automobile Industry Outstanding Achievement Awards. Hosted by Orient Auto Magazine, the award celebrates H+K’s contribution to supporting Lincoln’s growth strategy in China.
H+K has worked with Lincoln since the Ford Motor Company’s luxury vehicle brand entered China in 2014. Lincoln is now the fastest-growing luxury vehicle brand in China, and picked up the prestigious accolade of “Most Valuable Luxury SUV” at the Awards event.
As communications partner to Lincoln, H+K plays an integral role in devising communications strategies that garner high profile endorsements from key opinion leaders, and build partnerships with both internal and external stakeholders. H+K’s creative use of live broadcast, viral videos, and targeted consumer test drives have particularly helped strengthen awareness of Lincoln products among the target audience.
Hill+Knowlton Strategies China President and CEO, QC Liang, comments, “We are honored to work with Lincoln and be recognized as the Best Communications Team of the Year at the China Automobile Industry Outstanding Achievement Awards. The achievement demonstrates our leadership position in the industry, which is supported by over 30 years of experience in the China market. We send congratulations to the team at Lincoln on being awarded Most Valuable Luxury SUV and look forward to working together to continue to grow the Lincoln brand in China.”